"I came up running brand activations at the world's biggest events. Then I spent a decade watching AI quietly eat the playbook I used to make my living. Now I help the companies I used to work for figure out what comes next."


Tracking AI since 2014. Building with it full-time since late 2022. Based between New Orleans and Orange Beach with deep roots in Southern food, music, and the kind of work that only gets done if somebody actually shows up.
Today I run a venture studio with 8+ active ventures across pharma, automotive, creative, apparel, and content. I take a small number of fractional engagements with companies that need an AI strategy that survives contact with reality. And I write Aideations for fun, because explaining things to people teaches me faster than anything else.
The thread that runs through it: I am more interested in what actually ships than what looks good in a deck. The technology is real. The hype is mostly nonsense. The opportunity is in the gap between the two.